Killington: Brand Refresh
2010
Project Description
The brand revitalization for the East's preeminent ski resort uses bold colors, modern typography and bold illustration to reposition Killington as stylish, energetic and distinctly winter.
Fields
Art Direction, Branding, Print Design
- Killington Mountain
Brand Revitalization - The brand revitalization for the East's preeminent ski resort uses bold colors, modern typography and bold illustration to reposition Killington as stylish, energetic and distinctly winter.
On-mountain signage
Brand look: colors, icons, typography
NYC transit ad
Off-mountain signage
Print ad
Banner ads
Bar coaster
T-shirts
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Shopping has become so... impersonal. Big box stores. Huge websites. Whatever happened to the creative touch that makes the experience so special? Like walking into your favorite knick-knack shop in a small town, the Daily Grommet brings that experience to the Web. It's a small town feel in a global medium.
Freelance designer with pod Digital Design.Branding, Creative Direction, Interaction Design2011 -
Hundreds of relief organizations. Dozens of government agencies. Billions of dollars. Yet when disaster strikes, those who need help most aren’t getting it. The Disaster Accountability Project is changing that.Branding, Copywriting, Interaction Design2011 -
One of the best kept secrets in the American West, Whitefish Mountain is an adventurer's paradise, offering a rare ski experience: one free of crowds and commercialism.
Art Direction, Branding, Web Design2010 -
Bear Mountain is the home of Killington's terrain park. These ads clearly target the progressive, youthful demographic that dominates Bear Mountain.Art Direction, Design, Print Design2011 -
Hip, cool and comfy. The brand launch of Asgi reflects the coolest thing yet in women's footwear: shoes that feel as good as they look.
I designed the site and wrote the copy.Branding, Copywriting, Web Design2010 -
Created by hip hop clothing designer, Mark Ecko, Complex is the magazine for style, sex and cool stuff. It's the "original buyers guide for men."
Art Direction, Graphic Design, Web Design2010 -
This web-based interface provides money managers with clear buy and sell signals for any mutual fund in the world. Clients have access to a powerful screening tool, detailed signals for each fund, a detailed history for each fund and a versatile portfolio tool.Art Direction, Interaction Design, User Interface Design2011 -
30-second spot promoting Amtrak's high-speed train which runs through the Northeast Corridor. It aired on the 1,200-square foot Panasonic video board in Times SquareArt Direction, Motion Graphics, Visual Effects2011 -
The world's most revolutionary trading system in the palm of your hand.
SES Global Markets is a web-based trading service, which couples a systematic method for staying on the right side of the market with specific entry, profit and exit signals for all asset classes - stocks, ETF's, currencies and futures.
The app is available only to existing subscribers and is designed to be used as a supplement to the more feature-rich website.Art Direction, Interaction Design, User Interface Design2011 -
The design of a trading interface for yoonew, an innovative financial exchange for sports tickets. An understanding of user flows and exchange mechanics provided the backbone for this project.Art Direction, User Interface Design, Web Design2010 -
The world's most revolutionary trading system comes to the world's most revolutionary device.
SES Global Markets is a web-based trading service, which couples a systematic method for staying on the right side of the market with specific entry, profit and exit signals for all asset classes - stocks, ETF's, currencies and futures.
The app is available only to existing subscribers and is designed to be used as a supplement to the more feature-rich website.Branding, Creative Direction, User Interface Design2011 -
The power of The Wizard. From anywhere. Introducing The Wizard Mobile HD. The world's most revolutionary trading system comes to the world's most revolutionary mobile device.
It's a match made in heaven.Advertising, Branding, Interaction Design2011 -
A partnership with Burton snowboards, Killington's new terrain park - The Stash - is only one of five of its kind in the world. The Stash takes advantage of natural terrain to create a freestyle riding experience unlike any other.
Art Direction, Web Design2010 -
Created to promote the launch of the new Amtrak.com website, these banners recalled the romance and adventure of train travel.Art Direction, Interaction Design, Advertising2011 -
The Wizard is an incredible investing and market decision tool which combines power, accuracy and professional-level tools with incredible simplicity. I developed the brand strategy, designed the site and wrote the copy.Branding, Copywriting, Web Design2010 -
An interactive guide to Killington's music on and off the mountain. Skiers can listen to samples, check out upcoming shows and venues, and learn about the bands.
Art Direction, Branding, Web Design2010 -
4-Stroke is a brand of premium women's denim. This video follows the brand's rock n' roll roots in search of the one who got away...Art Direction, Motion Graphics, Visual Effects2010 -
A wellness and lifestyle portal designed for women, Zone Wellness takes you to a place where you can invigorate your body, restore your mind and nourish your soul.Art Direction, Web Design2010 -
A world of ancient wonders, of tropical splendors and of... fun, sun and casinos.
The Atlantis resort on Paradise Island, Bahamas was the destination and reward for this sales promotion for software company, ScriptLogic.Copywriting, Creative Direction, Print Design2011 -
The online store for Corona merchandise, this site can be summed up in two words: Beach House.Art Direction, Graphic Design, Web Design2010 -
Brainshark is cloud-based software, which allows people to create video-rich, on-demand presentations with ease. Backed up with advanced tracking, analytics and mobile capabilities, it offers enterprise-level communications solutions to a number of global Fortune 500's. This site consolidated and clarified Brainshark's offerings, offering an integrated channel for both on- and offline sales.Art Direction, Interaction Design, User Interface Design2011
